The medium is the message.

Marshall McLuhan, 1964

Expertise

Music Distribution
w/ Chinese Streaming Services

- Account Verification
- Release Support
- Community Engagement

Entertainment Marketing
China-centered Branding and Outreach
_{rednote (Xiaohongshu)}

<sub>- Content Localization
- Account Verification
- Influencer Campaigns</sub>

Past Works

<sup>- Top A-list artist’s China social media channel launch and management
- Top A-list artist’s film campaign design and execution in China, 2020
- British artist’s presence on one of the biggest TV shows in China, 2021</sup>

_{* 12 million followers grown accumulatively}

Thoughts on a Saturday Afternoon

I had a conversation with my dad the other day, talking about how scrolling up and down on mobile devices had become a natural action for people. He agreed. It seemed that online content has grown into a necesssity as part of today’s consumption or as a gateway to escape from the reality.
Either way, I couldn’t help but wonder - what do we really need here? 

Some prefer to define success in the marketing and creative field on numerical indicators - a million likes and 2,000 comments.

Those 15 seconds that people stop for an IG story could be easily forgotten as soon as they put down their phones. The ongonig discussion between quantitiy and quality, and the efficacy and efficiency of communication, reveals different directions and means of creating content.  

Under the contemporary context while people are yearning for instant gratification, delivering messages is getting more challenging but also more intriguing. 

There is never a right or a wrong way of doing it, but I guess my way is to

take it slow.
keep it sincere 
and make it last. 

What
  do
    you
      think?