The medium is the message.

Marshall McLuhan, 1964

About Me 

Emerson College
Boston, MA
M.A. in Communication Management

Expertise

Branding / Crisis Management / Copywriting
Entertainment Marketing

China-centered Marketing and Outreach

Red Note (Xiaohongshu / Little Red Book)
- Content Localization
- Account Verification
- Influencer Campaigns

Past Works

Top A-list artist’s China social media channel launch and management
Top A-list artist’s film campaign design and execution in China, 2020
British artist’s presence on one of the biggest TV shows in China, 2021

12 million followers grown accumulatively with numeruous trending topics

NO MAN’S LAND


I feel what you’re struggling with,
because I carry it, too.
The very notion of self,
and the worst part?,
The self-questioning.

I question my hair, my skin, my wrist, my waist,
I question my knowledge, my decency, my dignity, my disguise,
I question each dawn and each dust particle,
I question the quarter-life existence and my void effort,
I question the day and the night,
but never have I - and never will I - question you.

The you that yourself even questions -
the same questions I asked myself
     I do not and I will never

I’m so sure about you.
Your ear, your hand, your smell, and the concerned face,
your eyelashes, your beard, your hesitation, your silence,
just a million reasons I am writing for you.

Through the lens of you,
I see myself.
And I see you.

Is it you,
or the perceived you of me?

The idea of you has dictated my mind for too long.
I question my sanity.
On no man’s land of each self,
you grew my roses.

I question if my words make any sense;
they don’t.
But who cares?
I have something I’ll always be sure of.

Thoughts on a Saturday Afternoon

I had a conversation with my dad the other day, talking about how scrolling up and down on mobile devices had become a natural action for people. He agreed. It seemed that online content has grown into a necesssity as part of today’s consumption or as a gateway to escape from the reality.
Either way, I couldn’t help but wonder - what do we really need here? 

Some prefer to define success in the marketing and creative field on numerical indicators - a million likes and 2,000 comments.

Those 15 seconds that people stop for an IG story could be easily forgotten as soon as they put down their phones. The ongonig discussion between quantitiy and quality, and the efficacy and efficiency of communication, reveals different directions and means of creating content.  

Under the contemporary context while people are yearning for instant gratification, delivering messages is getting more challenging but also more intriguing. 

There is never a right or a wrong way of doing it, but I guess my way is to

take it slow.
keep it sincere 
and make it last. 

What
  do
    you
      think?